dm-dialogicum (Head Office)

Awarded the Hugo Häring Architecture Prize

The corporate headquarters of dm-drogerie markt GmbH + Co. KG was opened in summer 2019. Designed by the architectural firm LRO Lederer, Ragnarsdóttir, Oei, the dm-dialogicum has space for 2,800 employees on an area of 41,000 m² and in 2020 was awarded the Hugo Häring Architecture Prize.
Builder
dm-drogerie markt GmbH + Co. KG, Karlsruhe
Occupant
dm-drogerie markt GmbH + Co. KG, Karlsruhe
Planning
Architekten LRO Lederer Ragnarsdóttir Oei, Stuttgart
Completion
2019
City
Karlsruhe
Sector
Economy
Partition walls
fecoplan, fecodoor wood, fecodoor glass, fecowall
Photos
Nikolay Kazakov
Brands
Ophelis, feco

With the dialogicum, the company has created an attractive meeting place for its employees, who were previously spread across eight locations. Here, the exchange and dialogue between colleagues, business partners, customers and dm stores takes place in an open atmosphere. LRO have created a bright, friendly and natural office environment with people as its focus. The three- to four-storey non-hierarchical building structure is organised around eight inner courtyards in the green space next to the highway between Karlsruhe and Durlach. Conference rooms, a large hall that can accommodate up to 260 people, the office spaces – most of which are on the higher floors – as well as the staff restaurant are all accessible along an axis. The staff restaurant opens via the outdoor terrace to a near-naturally-designed lake to the east.

The secretaries’ offices, which are located in the connecting segments, are transparently separated from the corridor with the fecoplan all-glass construction with 12-mm toughened safety glass and a sound insulation test value of Rw,P= 37 dB. The frames and connecting profiles are powder-coated in RAL 9016 traffic white. The doors are all-glass fecotür G10 doors with a fecoplan skylight. With a wall height of 3,850 mm, the glass door is room-height with an integrated glass skylight and transom for stability reasons. One room is closed off with a fecowand white solid wall directly coated with a melamine resin and a corridor-side flush fecotür H70 wooden door with a corridor-side concealed frame. The door leaf, door side panels and top panel are clad with visually-striking Canadian maple veneer. Maple veneer, also used as a design element elsewhere in the building, is consequently also incorporated into the system partitions walls.

The dialogicum designed by LRO is a physical representation of the company’s identity. We are pleased to have to contributed to the successful office concept with feco system partition walls.

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